Ok, so given the current economy and the rise in the number of people starting their own businesses, you thought you were a smart cookie and joined a network marketing opportunity.
And why not, really? Network marketing companies have a lot to offer: typically low start up costs (as opposed to what’s required when starting your own specialty company), systems in place that those before you are following and using to build their own businesses, and training. Most opportunities really become “turn key” when you consider all the legwork they’ve put into place for you.
Then you start the work, use traditional methods taught by an upline, and realize after a while that you are not enjoying the success you hear that others are having. You’ve quickly run out of people to talk to and are now scraping for ways to find the masses of people out there. Then you find out about leads. “Wow, I can pay to get in touch with hundreds of people and just contact them, and they’ll sign up in my company. It’s just the cost of business, and besides, I’m committed to this” you reason to yourself.
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